The following marketing toolkits are designed to help New IDEAS registered providers reach out to potential participants and other providers in their communities regarding the New IDEAS Study. Additional tools will be made available throughout the duration of the study. Please review the guidelines below prior to use.
We are excited to announce the availability of a toolkit designed to assist New IDEAS Study participating sites with recruiting potential participants as well as with facilitating physician-to-physician communication about the New IDEAS Study. There are three broad uses for the toolkit:
The material included in this toolkit is approved by the New IDEAS Study and the central IRB, Advarra. Since the New IDEAS Study advertising policy requires all marketing material to be approved, use of the items in the toolkit decreases individual site effort for marketing development, approval and implementation. The use of unapproved materials to recruit for IDEAS could result in removal of a participating site from the study.
The New IDEAS Study seeks broad participation by providers who will ensure dissemination of this opportunity across all populations and thereby ensure the generalizability of the results achieved from the study. To achieve this objective, it is understood that referring physician practices and PET imaging facilities may wish to employ marketing materials that will help educate the community they serve, promote awareness of the New IDEAS Study and their participation in the study, and stimulate potential subjects to seek a qualified New IDEAS Study provider for potential enrollment in the study.
Given the complexity of the study design, the degree of interaction between referring physician and PET imaging facility, and the various different business models employed by participating sites, the New IDEAS Study team has established a policy on the use of marketing materials. This policy is intended to ensure that all marketing/advertising contains accurate information and that such material is consistent with principles of human subject protection.